PopSugar is a blog network aimed at young fashionable women. It is dedicated to celebrity news and gossip. Its byline is “The Insanely addictive”. And it seems true with the large number of female fans. It was recently in the news thanks to the big news about Sequoia Capital reportedly investing $5 million in its parent company Sugar Publishing.

It’s a place to read about and follow the lives of your favorite celebrities. Registered users can comment on every story, including daily news updates, filtering daily gossip blogs/sites, key magazine interview updates, media updates (new shows launched or cancelled shows, show ratings, etc), candid photos, magazine photo shoots and major event recaps (Hollywood, Oscars, premieres, etc.), daily “What to TiVo” reminds viewers of latest programs launched, and movie, TV and music reviews/suggestions.

And yes, men are flocking here too, though 95% of the members are women.