Web Analytics Company ClickTracks has recently been acquired by J.L. Halsey Corp.
The legendary deal cost the J.L Halsey group approximately $10 million US, inclusive of cash and stock options. I’d say it’s a small price to pay considering that ClickTracks is one of the big names in the Web Analytics World.
The acquisition will provide for investments and increased resources for ClickTracks' product development, marketing, sales and support capabilities, and it will give ClickTracks a much larger market for its products.
ClickTracks will operate as part of the J.L Halsey group. As the agreement states, ClickTracks will remain a corporation, and will function as an indirect wholly-owned subsidiary of J.L. Halsey. So, in other words ClickTracks gets the best of both worlds, along with the independence and resources to better serve their current and upcoming customers. All I can say is… What a bargain!