San Francisco based software provider Salesforce.com stated that it has forged an acquisition of start-up Kieden Corp this Tuesday, stated sources at Reuters.

Salesforce is a well established company that sells Web-based software for companies to manage their sales and marketing efforts. Whereas Kieden helps customers track sales leads generated through online advertisements on Google.

Salesforce refused to comment upon the nitty gritties of the deal. But Salesforce hopes that the acquisition will help its business customers analyze the effectiveness of the advertising that they place on Google. And here’s where Kieden gets to work. By identifying which keywords attract Web surfers to click on a particular Google advertisement, and request product information, Kieden will collect and attach all the data to a file and submit it to Salesforce. The Salesforce software will then use the given data to track leads throughout the entire sales cycle right from initial interest to completed sale.

This just goes to prove how important it really is to advertise on Google and the kind of return on investment that firms earn on such advertising.

The service, which will be marketed as "Salesforce for Google AdWords," will cost $300 a month per customer and be offered as an optional add-on to the basic Salesforce.com software package.