According to a post on KIKO’s company blog, the folks at KIKO will be selling the site to a new owner through an auction. Apparently, the development team at KIKO has been brainstorming directions that they could take KIKO to, but came up short. And therefore, they decided to sell.

And KIKO wants to let their users know that they are thankful for sticking with them through their whole journey. And that they would be around when the transition happens.

Richard White, a UI designer, and a member of the KIKO team, wrote on his blog that, “It was both a sad and liberating day for me as Kiko dived into the deadpool. I won't get into all of the dynamics of the situation, but, in a nutshell, we had lost our spark and were letting our users down by not improving the product the way we should have. We felt it best to move on to other ventures rather than try and drag this one along even further.”

We wish KIKO and the team all the very best in all their future endeavors. And we also hope that the next owner makes a good job of what he buys.