I have never ever heard of a public transport system launching a podcast series! I came across a blog posting on Micro Persuasion that said that the New York City subway system’s Metropolitan Transit Authority had launched a series of podcasts for its 130 million monthly riders.

The podcasts would cover topics on safety tips, service advisories, special travel deals and interviews with guests. It’s a given that there are plenty of iPod-carrying users in New York and this is an extremely innovative way to get across messages and entertain the passengers of the NYC transit system. Impressive, I say!

Read the blog post here.