Jeff Taylor, the founder of job site monster.com, has launched another online property called eons.com. The new website is a social networking website for Americans aged 50-plus. Great! Another social networking website! So what? The new entrant into the online social networking scene comes in with a “deadly” twist.

The site sports an online obituary database that sends out alerts when someone you may know dies and that plans to set up a do-it-yourself funeral service, reports Reuters. “The death business is growing,” Taylor told Reuters, offering figures showing the number of deaths in the US rose to 2.4 million in 2005 from 2.2 million in 2000, and was projected to rise to 4.1 million by 2040.

Besides this feature, the site sports interactive games to build brain strength, news on entertainment and hobbies for older people, a personalized longevity calculator and tips to live longer. It also has a nationwide database of obituaries dating back to the 1930s to which people can add photos and comments.

Users will receive an alert when someone from a particular area dies or in response to pre-defined keywords such as a company or school name.