Movielink, an online service that distributes movies over the Internet, has closed a deal with software company Sonic Solutions to acquire technology that will make it possible for consumers to burn DVD copies of movies they download off the Internet. Basically, Movielink is going to help users tide over the bothersome issue of DRM.

The technology from Sonic Solutions is designed to address Hollywood's piracy concerns by allowing copy protection to be added to DVDs burned in the home. This possibly means that users would be prevented from making numerous copies of a certain movie at a single time. According to reports, the on-demand movie service, which is jointly operated by five Hollywood studios, has yet to say which entertainment companies will take advantage of this new feature.

It isn’t clear when the feature will be available since pricing on the feature hasn’t been disclosed as yet. But when it has been accepted, it is sure to take off very well. In this age of video on the net, studios and the like are looking at how to effectively satisfy the consumer without hurting their own profit margins. Could this new yet-to-be unveiled feature by Movielink be the key? Watch this space as it happens.