According to a ZDNet Micro Markets Blog, Eric Schmidt, CEO, Google, shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios – Personalised radio advertising that would address a user according to his/her needs while he/she drove. Impressive.

Will this be feasible for Google? Is it in the pipeline? Apparently according to Schmidt, it surely is. But, it will take a year or two for this “vision” to turn into reality. And as far as the issue of feasibility goes, a few months back, in January to be precise, Google purchased dMark Broadcasting – a company that built an automated platform allowing advertisers to easily create and individually target radio ads. When it bought the company, reports say that Google indicated it would merge dMark into its AdWords unit.

Google Ads on your website, in videos, and now in your car? Talk about deep reach into diversified markets!