Google has confirmed, according to reports that it has invited various web site owners to try out the new service. The new service, in theory, is an ad-model which isn’t vulnerable to click fraud, a serious problem that can potentially hamper Google’s main source of revenue: search engine-based advertising.

Google had earlier announced this system, but is currently testing it with a handful of advertisers. The new system will would only charge the advertiser when a user performs a certain action. This would assure advertisers that they are getting a return on their investment, while preventing false clicks.

And talking about click-fraud, your very own NEOBinaries has been, according to Google, a victim of click-fraud and our Google Adsense account has thus been terminated. And let me make a point here, we are a company with a good set of ethics and work practices. For a company like us to indulge in malevolent activities such as click fraud is unthinkable. Maybe this new system, when implemented, might help us out with this problem, because Google refuses to tell us what went wrong.

According to reports, the new program is not intended to replace the pay-per-click system; rather, it would be offered as a separate option.