In an effort to broaden their service offering, Google recently announced that they would begin to offer to help Web sites run video advertisements, putting the Web search leader into competition with television for the biggest chunk of ad spending. With the new service offering, Google wants to apply the same approach it applied for the pay-per-click model it refined for text ads.

According to a Reuters report, “Google video ads first appear on Web pages as static screenshots in small television-screen like boxes. Only when a consumer clicks on the screen does the ad begin running inside the box -- instead of jumping off the page as many video ads do -- giving users control over how much or how little they view.”

The new service is slated to be introduced anytime this week.